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Enquirer Consulting Group / Prepared for Sandvik
August 2026

The people who shape
the shortlist, reached by name.

A short read on how a named-role channel works in heavy industry, sent as the follow-up to Monday's note so you can see the mechanism rather than read another description of it.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Industrial shortlists form before the tender.

01
In heavy industry the vendor shortlist usually forms in conversations with maintenance and operations, months before procurement writes anything down.
02
The seats that shape it sit at plant and site level. Maintenance managers, production engineers, plant and shop owners. Most of them are on no corporate contact list anywhere.
03
Dealer and distribution networks cover the accounts that already buy. Operators who do not buy yet tend to belong to nobody's territory.
04
Aftermarket and consumable cycles are the most reliable timing signal in this market, and the hardest one to work at scale.
Prepared for Sandvik
Where this goes

From category awareness to named conversations.

Today
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In this market most new demand arrives inbound, through dealers, trade events and the installed base.
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At most industrial groups the mid-size operator layer is covered by a channel partner, or it is not covered at all.
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At most firms of this shape, a new line is launched to the list that already exists, because it is the only list that exists.
In the first weeks and months
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A named-account universe built from public industrial and employer registers, so the list is a denominator rather than a sample.
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Plant and site seats reached one person at a time, in the language of the site rather than the language of the category.
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A channel your own team owns at the end, running alongside the dealer network instead of through it.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Sandvik

Three things, built for how industrial buying actually works.

The account universe

Every operator, plant and shop inside the segments and geographies you pick, built from public registers and verified, so nothing important is missing by accident.

Role-level outreach

Maintenance, production, engineering and ownership seats reached individually, with every message written for that person and that site.

A unit you keep

The data, the messaging, the tooling, the dashboards and a trained operator, handed over at the end of the four months.

Matched to the segments you choose, not to a menu.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named-account universe from public industrial and employer registers, then verify the seats inside each site.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a group of this size

Long cycles reward early contact.

01

Cycle length

In capital equipment the decision is shaped long before a purchase order exists. Reaching people early is worth more here than in fast-moving categories.

02

Site-level seats

The people who influence specification sit at plant and site level, where corporate marketing rarely lands and where a named approach still gets read.

03

You own it

Four months to build it and prove it in market, then the engine and the trained operator are yours. Nothing about it depends on us staying.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Sandvik.